Traditionally, coatings have a visual function. They protect the printed product and finish the printing image. Haptic coatings go one step ahead. They also approach the other senses of a person and enable a multi-sensoric marketing.
Feeling and touching is a subconscious perception process that should not be underestimated. By means of the inline finishing with matt haptic coatings, surfaces are created that provide a soft or velvet feel or that remind of suede. A running behaviour as even as possible, a good scuff resistance and a very good block resistance stand in focus for a trouble-free printing process.