ACTEGA Coatings & Sealants

ACTEGA-Haptic Coatings

Stand-up pouches in paper look unprinted and printed

Over two thirds of all consumers make their purchasing decisions in front of a supermarket shelf. Haptic coatings enhance packaging, supporting an intuitive perception of product benefits.

Purchasing decisions depend on many factors. Over two thirds of all consumers make these decisions in front of a supermarket shelf. This clearly shows just how vitally important packaging is in determining how well a product sells – it needs to stand out among many different products and convey its benefits. 

Consumers intuitively assess a product’s benefits and value on the basis of its packaging. Experience shows that elaborate packaging is associated with higher product quality, while the packaging of an organic product, for example, needs to convincingly convey its natural characteristics. Sometimes, hygiene and freshness requirements mean it isn’t possible to use paper packaging alone. In such cases, packaging that has the look and feel of paper can be a good alternative. This ‘natural touch’ reinforces a customer’s purchasing decision.

It is hardly surprising that, day after day, packaging designers focus their attention on creating appropriate packaging for a product and exploring ways to make products visibly stand out from their rivals.

 

velvet-paper-sand-silk
     Haptic effects give packaging a high-quality image.

 

Enhancing the appearance of packaging with tactile effects opens up countless additional design options for packaging designers and brand owners. Haptic effects such as leather, velvet, paper, silk, and sand reinforce the message packaging has been designed to convey by appealing to a number of senses.

The most important pairs of opposites for describing haptic impressions are:

  • Hot – cold
  • Hard – soft
  • Smooth – rough/sticky

A particularly intense, sensory impression is achieved by combining these haptic contrasts. The packaging market currently offers high-quality packaging with surfaces that stand out thanks to a combination of glossy and rough features. 

Besides the marketing aspects, haptic coatings also have to meet many other requirements.

Coatings need to be stable during storage and transportation and need to work reliably on a variety of different substrates.

In many cases, food regulations also need to be satisfied. As with all packaging coatings in the food industry, haptic coatings must not in any way harm the consumer or the environment.

Once these requirements have been met, the coatings must provide good processing properties. Only a formulation tailored precisely to the end product can ensure optimum printing performance.

Frequently asked questions:

ACTEGA haptic coatings can be applied using flexographic and rotogravure printing.

  • Less coating waste thanks to one-component system
  • Minimal coating thicknesses
  • Customized modification of effects using mixed coating system

To achieve haptic effects, fillers are added to the coating. The size of these particles needs to be adapted precisely to the film thickness and coating layer to produce the required effect.

Fillers Substrate Film

The fillers of all haptic coatings currently on the market still affect a coating’s transparency. This can be detrimental to packaging that is intended to provide a view of the product. The color of a film could also be changed (black appears gray). The key challenge for coating manufacturers lies in achieving a specific roughness with the maximum possible transparency.

ACTEGA haptic coatings can be applied on

  • Corona-pretrated PET and 
  • oPP

We’d love to talk to you about haptic coatings. Do you have any questions? Or would you like a sample so you can get a first-hand experience of the effects that ACTEGA haptic coatings can achieve? Then e-mail our technical consultant Gabriele Wehrmeister or phone +49 2181 – 294 138.

ACTEGA Rhenania develops and manufactures coatings and adhesives for food, pet food, and pharmaceuticals packaging. ACTEGA Rhenania specializes in products intended for direct contact with food and in pigmented product solutions in an almost unlimited range of colors.

ACTEcoat® comprises baking enamals (Protection lacquers, Topcoats) and primers with high quality raw materials, colorless and in a great variety of colortones for aluminum, steel, tin-free steel, tinplate, foil and paper – for sheet fed, coil coating and printing machines.

The taylor-made coatings are solvent- or water-based and are used in flexible packagins, rigid metal packagings and closures.

Properties like protection, deep-drawability, retortability, scratch- and filling-resistance, haptic, organoleptic and gliding behavior are adjusted individually. Product solutions for direct food contact as well as BPA-NI- and PVC-free systems complete the product range of ACTEcoat®

ACTEGA Terra develops and manufactures water-based haptic coatings. The water-based coatings are available with the following effects:

  • Soft
  • Sand
  • Paper      

Contact:

Janine Czurgelies
Tel.: +49 5132 5009 0
E-mail: Janine.czurgelies@remove-this.altana.remove-this-also.com

Sachets, Pouches & Bags

Sachets, Pouches & Bags

Bags, pouches and sachets, made of plastic composites, metallized film and paper, become increasingly important. Besides packaging integrity, the design is very important to customers for differentiation. ACTEGA provides a wide range of colors for brand owners to gain a unique selling proposition.

Product finder – your requirements

Please choose your requirements from the drop-down menu and see what we can offer you.

Our products for your requirements

Do you have further questions or need more information? Please do not hesitate to contact us.

Product Characteristics Process Contact TDS
ACTEbond® ASB-203-series / ACTEbond® ASB-905-series
colored adhesive, colored version of corresponding clear adhesives
Gravure
Roller-Coating
ACTEGA Rhenania
ACTEbond® ASB-906
No filling resistance in aluminum containing laminates, hardener aromatic
Gravure
Roller-Coating
ACTEGA Rhenania
ACTEbond® ASB-906-S
Good filling resistance in aluminum containing laminates, hardener aromatic
Gravure
Roller-Coating
ACTEGA Rhenania
ACTEcoat® SW-140-0504
heat pressure resistant, imprintable with flexo-, gravure- and uv-inks, non direct food contact, clear, glossy
Gravure
Offline Coating Machine
Roller-Coating
ACTEGA Rhenania
ACTDigi Primer AQ240140
Primer for liquid and dry toner
Flexo
Offline Coating Machine
ACTEGA Terra PDF
ACTEbond® ASB-203
Retort applications, good filling resistance, thermal and chemical resistance, especially for aluminum containing laminates, Hardener aliphatic (HDI based)
Gravure
Roller-Coating
ACTEGA Rhenania
ACTEbond® ASB-208
Retort applications, good filling resistance, thermal and chemical resistance, especially for aluminum containing laminates, Hardener aliphatic (HDI based)
Gravure
Roller-Coating
ACTEGA Rhenania
ACTEbond® ASB-908
No filling resistance in aluminum containing laminates, hardener aromatic
Gravure
Roller-Coating
ACTEGA Rhenania
ACTEbond® ASB-908-S
Good filling resistance in aluminum containing laminates, hardener aromatic
Gravure
Roller-Coating
ACTEGA Rhenania
UltraSheen® UV-9322
High COF, outdoor weatherable
Flexo ACTEGA North America
UltraSheen® UV-8758
High COF, outdoor weatherable
Flexo ACTEGA North America
TERRAFLEX-F Antislip Coating G 11/170 W
block resistance
Flexo
Offline Coating Machine
ACTEGA Terra PDF
TERRAFLEX-F Barrier Coating G 11/128 MVTR
temporary barrier against water
Offline Coating Machine ACTEGA Terra PDF
TERRAFLEX-F Special Coating G 11/181 heat resistant
excellent drying
Flexo ACTEGA Terra PDF
TERRAFLEX-F Special Coating G 11/125 heat resistant
transparency, adjusted slip angle
Flexo
Gravure
ACTEGA Terra PDF
TERRAFLEX-F Special Coating G 11/131 Z
high surface slip
Flexo ACTEGA Terra PDF
ACTEbond® ASF-105
laminating-adhesive, non yellowing, BPA-NI, solvent-free
solvent free lamination machine ACTEGA Rhenania
ACTEseal® HSC-150
high seal strength to itself and APET, PVC-free, BPA-NI, opaque
Gravure
Offline Coating Machine
Roller-Coating
ACTEGA Rhenania
ACTEseal® HSC-538-4-4
Universal, excellent seal to PE, opaque
Gravure
Offline Coating Machine
Roller-Coating
ACTEGA Rhenania
ACTEseal® HM-050
standard heat seal coating, contains PVC, BPA-NI, opaque
Gravure ACTEGA Rhenania
ACTEcoat® SC-007
interior sealable coating for spiral wound composite cans, high slip, PVC-free and BPA-NI, opaque, different colorshades available
Gravure
Offline Coating Machine
Roller-Coating
ACTEGA Rhenania