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Finishing Trends & End-Use Requirements
Graphic Packaging Design Trends
• Premium black
• Premium white
• Bright colors
• Faces & bodies
• Uncoated substrates
• Green colours
Trends According To Product Category
In general, Personal Care is the category where the most – and the most unique – coating effects are used.
In the Skin Care segment, various different types of coatings are used to communicate the high efficacy / premium quality of the product and / or the brand image.
For Natural Cosmetics, less metallic effects and less effects with an artificial look & feel are used. Preferred are more basic matt / gloss effects, sometimes used on uncoated substrates.
In Oral Care, high gloss, metallic or even holographic coating effects are used to communicate a high product efficacy, often in combination with other metallic or holographic effects.
Fragrances are luxury products, calling for exceptional and strong effects that need to be chosen carefully to reflect the brand image.
The Role Of Coatings For Personal Care
|Suitable Coating Effects:
|Gloss / high gloss
Either full-area or as spot varnish on brand and design elements like logo and product images
|Metallic / Holographic / 3-dimensional
For the highlighting of brand elements communicating product performance and / or effect
|Drip-off / Pearlescent / Soft or Sand Touch
Applied on larger areas to create a unique, brand-related special impression
|Useful Special Properties:
Metallic coatings that can be overprinted with UV inks to achieve different shades of metallic effects
|Hot foil on top possible
Coatings that allow the application of special hot foils on top
Order Our Printed Samples
order printed samples
Would you like to learn more about coatings in the area of Personal Care?
Discover our printed samples.