Finishing Trends & End-Use Requirements

Confectionery


​​​​​​​Chocolate confectionery includes boxed and bagged assortments, as well as countlines, seasonal items and slabs. Sugar confectionery includes sweets, candied nuts, sweetmeats, and other confection that is primarily made of sugar. Any kind of chewing gum belongs to this category, too.

Graphic Packaging Design Trends

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Appetite Appeal

• Super-sized ingredients
• Nibbled products
• Splashes

Authenticity
• Storytelling
• Hand illustrations
• Handfonts
• Testimonials

Cartoonization
• Cartoon characters
• Illustrations

Geometry
• Patterns
• Ingredient arrangement
• Micro-embossing
• High contrasts
Retro & Traditional
• Traditional motifs
• Localist motifs
• Traditional patterns
• Ornaments
 		 Freshness
• Waterdrops
 		 Premiumness
• Premium black
• Premium white
• Strong finishing effects
• Luxury closures / ribbons
 		 Naturalness
• Brown / Kraft substrates
• Handfonts
 

Trends According To Product Category

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Trends in Confectionery vary depending on the product type – while sugar confectionery is very much about appetite appeal, chocolate confectionery also needs authenticity and storytelling and chewing gum is mostly about freshness.

In this highly developed category in which impulse purchase is often triggered by packaging, finishing effects are an important means of differentiation, even for Standard Products.

For Premium Products, it is very common to use strong coating effects and contrasts, often in combination with hot or cold foil, embossing and even metal laminated substrates. The typical dark colour palette works well with matt / gloss combinations.

​​​​​​​Organic Products, needing to communicate naturalness, use softer effect combinations and less metallic effects. They sometimes use uncoated substrates, on which most coatings achieve weaker effects also.

​​​​​The Role Of Coatings For Confectionery​​​​​​​​​​​​​​

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Suitable Coating Effects:
• Gloss / high gloss​​​​​​​
​​Either full-area or as spot varnish on brand and design elements like logo and product images
• Matt
Often in the background combined with gloss spot varnish
• Metallic
For the highlighting of brand elements, creating a luxurious impression​​​​
Required Properties:
• Regulatory Compliance
In most cases, coatings need to be compliant for direct food. If the product is single wrapped in alu-laminated film or similar, compliance for indirect food contact is sufficient.
Useful Special Properties:
• Overprintable
Metallic coatings that can be overprinted with UV inks to achieve different shades of metallic effects
• Hot foil on top possible
Coatings that allow the application of special hot foils on top​​​​​​​

Order Our Printed Samples

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CONFECTIONERY
FOODSAFE MATT/GLOSS		 CONFECTIONERY 2
FOODCLASS MOTIONCOAT		 CONFECTIONERY 3
FOODCLASS UV INLINE
 
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​​​​​You would like to le​​​​​​​arn more about coatings in the area of confectionery?
Please visit our printed sample order page.

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