Finishing Trends & End-Use Requirements
Graphic Packaging Design Trends
Appetite Appeal• Super-sized ingredients
• Nibbled products
|Retro & Traditional
• Traditional motifs
• Localist motifs
• Traditional patterns
• Premium black
• Premium white
• Strong finishing effects
• Luxury closures / ribbons
• Brown / Kraft substrates
Trends According To Product Category
Trends in Confectionery vary depending on the product type – while sugar confectionery is very much about appetite appeal, chocolate confectionery also needs authenticity and storytelling and chewing gum is mostly about freshness.
In this highly developed category in which impulse purchase is often triggered by packaging, finishing effects are an important means of differentiation, even for Standard Products.
For Premium Products, it is very common to use strong coating effects and contrasts, often in combination with hot or cold foil, embossing and even metal laminated substrates. The typical dark colour palette works well with matt / gloss combinations.
Organic Products, needing to communicate naturalness, use softer effect combinations and less metallic effects. They sometimes use uncoated substrates, on which most coatings achieve weaker effects also.
The Role Of Coatings For Confectionery
|Suitable Coating Effects:|
|•||Gloss / high gloss
Either full-area or as spot varnish on brand and design elements like logo and product images
Often in the background combined with gloss spot varnish
For the highlighting of brand elements, creating a luxurious impression
In most cases, coatings need to be compliant for direct food. If the product is single wrapped in alu-laminated film or similar, compliance for indirect food contact is sufficient.
|Useful Special Properties:|
Metallic coatings that can be overprinted with UV inks to achieve different shades of metallic effects
|•||Hot foil on top possible
Coatings that allow the application of special hot foils on top
Order Our Printed Samples
FOODCLASS UV INLINE
You would like to learn more about coatings in the area of confectionery?
Please visit our printed sample order page.