PRINTED SAMPLE INSIGHTS

Effect coatings for laminate tubes

A multi-sensory experience increases the attraction of products and makes them more likely to be purchased. Visual and tactile effects offer brand owners the opportunity to realize an individual and brand-specific design and thus increase the intuitive perception of product benefits.

These printed samples were finished with UV coatings from our WESSCO^® portfolio. Two different designs combine various effects from metallic, matt and gloss effects to wet-touch effects, demonstrating the wide range of design possibilities. Both designs were produced on PBL 400µ 15 EVOH White using an MPS EF 430 printing machine.