"The Flow" Campaign Highlights Sustainable Metallization

Transforming label printing through strong partnership

"The Flow" is a joint campaign by All4Labels and ACTEGA that shows the transformative potential of STARSHINE^TM, which offers stunning on-demand metallic effects that support both creativity and environmental responsibility. This marks a new chapter in label printing and reflects what is possible when innovation and sustainability are driven by a strong partnership. Thus, the campaign also highlights the success of this close collaboration, built on shared values and a commitment to sustainable innovation.

A key focus of "The Flow" campaign is to place clear emphasis on showcasing the unique value of STARSHINE^TM, powered by ACTEGA’s ECOLEAF^® technology. The messaging highlights the product’s ability to deliver impressive on-demand metallization for self-adhesive labels while reducing CO₂ emissions by up to 80 percent compared to traditional foil. The campaign also presents the technology’s compatibility with flexo and silk screen printing and its versatility across various end-use markets. In addition to demonstrating STARSHINE^TM’s technical strengths, the campaign addresses the broader market context: 83 percent of packaging professionals report their organizations have advanced toward sustainability goals in the past year, and 73 percent say consumer demand for eco-friendly packaging has led to changes in sourcing.¹ With over 40 percent of companies planning to adopt innovative and sustainable packaging techniques,² and an estimated $423 billion global market size for sustainable packaging by 2029,³ "The Flow" positions STARSHINE^TM as a timely and scalable answer to these accelerating trends. The technology is fully available across multiple production sites in Europe, ensuring easy access for brand owners. Market feedback on the campaign has been highly positive, reflecting strong interest in both the sustainability message and the creative potential of the technology.

In the following video, Paola Iannone, VP of Marketing Communications at All4Labels, and Harald Jasper, Managing Director of ACTEGA Metal Print, share further insights into the campaign and the technology behind STARSHINE^TM.

¹ The Packaging & Labels Insight Report.
² Sustainable Packaging Statistics 2025, Meyers.
³ Sustainable Packaging Market Report, Mordor Intelligence.

All4Labels and ACTEGA on a Visionary Partnership

As part of the campaign, "The Flow" also includes the production of printed samples that demonstrate the capabilities of STARSHINE^TM. These realistic product examples underline the versatile applications of on-demand metallization across different markets, from vibrant multi-color finishes tailored for home and personal care products to rich silver and gold embellishments designed to elevate wine and spirits labels.